Presentare in modo diverso i contenuti, opportunità che ogni marketer dovrebbe provare

Sappiamo benissimo che Il punto cruciale è la creazione regolare di contenuti ovvero la strada principale per far rendere al massimo la nostra campagna di inbound marketing

Utilizzando al meglio i mezzi a disposizione ovvero siti e/o blog riusciamo a creare offerte che portano a contatti e che generano anche acquisti. La cosa invece più difficile è quella di non creare contenuti fotocopia ovvero testi simili tra loro che annoierebbero, oltre noi, anche il nostro potenziale cliente, creandoci un danno perché è giusto avere una gran quantità di modi e "piazze" per presentarci ma è altrettanto vero che riuscire a differenziare, adattando il nostro messaggio alle peculiarità del canale che vogliamo utilizzare, ci aprirebbe molte più porte.

A questo punto cosa fare? Sicuramente sperimentare nuovi mezzi per comunicare i nostri contenuti, andando ad utilizzare anche opportunità che, al momento, vengono usate prevalentemente "per gioco". Alcune delle idee proposte nell'articolo che leggerete qui di seguito le abbiamo certamente già sperimentate ma, ne sono certo, tante altre no

Come per tutte le realtà lavorative, siamo in competizione tra noi e, di conseguenza, il riuscire ad utilizzare per primi un metodo di comunicazione fino ad ora snobbato, sotto stimato, ci porterebbe sicuramente al top dell'attenzione dei nostri potenziali clienti, siano essi nuovi o abituali. 

L'articolo che ho linkato, ci presenta quanto vi ho introdotto, è in inglese. La fonte è Hubspot.com e l'autrice è Allyson Galle.

Per leggere l'articolo fai un click su questo link

Come fare un marketing mix inbound / outbound in 5 facili suggerimenti

Il marketing inbound è impressionante, ma siamo onesti: molti marketers stanno ancora facendo un mix di inbound e outbound. La sfida nell'usare tattiche di marketing sia online che offline è la loro integrazione, nel tentativo di generare risultati ancora migliori che una sola tattica avrebbe avuto in modo indipendente.


5 Methods for Connecting Online and Offline Marketing




Inbound marketing is awesome, but let's be honest: many marketers are still doing a mix of inbound and outbound marketing. The challenge in using both online and offline marketing tactics is integrating them in an effort to generate even better results than just one tactic would have experienced on its own.
At first, this idea might seem contradictory. How do online and offline marketing work together? One key factor is analytics, among others. Check this list for some of the best ways to connect online and offline marketing.

5 Methods for Connecting Online and Offline Marketing

1. Tracking URLs - The web is great for analytics. When using offline tactics like print advertising or outdoor advertising, be sure to use unique tracking URLS for the URLs you add within each separate advertisement and placement. These URLs will serve as redirects that your web analytics would track, but send the visitors all to one core page with your central offer. This method allows you to understand which segment of your conversions are from your offline tactics.


2. Social Media Driving Offline Traffic - Do you exhibit at tradeshows? How do you get traffic to your booth? Sure, giveaways and spending lots of money is one way, but why not supplement that with some online promotion using social media and your corporate blog to promote your presence at the tradeshow? Use your online reach to educate people why they should stop by and connect with your team in an offline situation. Consider offering something exclusive to social media followers who stop by your booth.


3. QR Codes - Mobile technology is huge. One aspect of mobile that is gaining traction with marketers is QR codes. These 2 dimensional barcodes allow someone in an offline situation to use their mobile phone to scan a code that automatically performs a specific action such as taking them to a website, showing them a video, sending them a text message, etc. QR codes can be a powerful tool to link offline and online efforts. Read more about what you should know about QR codes in a recent article we published. [...]


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Fonte / Source: Kipp Bodnar per Hubspot Blog

Tutto quello che un "marketer" deve sapere sui codici QR

Codici a barre, i codici QR, lettori codici a barre 2D (avete mai visto un codice a barre3D?). C'è un sacco di rumore nel mondo del marketing su quanto possano essere utili queste "immagini". Alcuni dicono che è tempo perso investirci risorse mentre altri, più semplicemente, affermano che non abbiamo compreso il loro uso e le potenzialità corrette dei codici QR.


Everything a Marketer Should Know About QR Code




Barcodes, QR codes, readers, 2D barcodes (have you ever seen a 3D barcode?). There’s a lot of debate in the marketing world about just how useful these scan-able images can be for businesses, and that debate continued on the May 13th episode of HubSpot’s Marketing Update with Karen Rubin and Mike Volpe. Opinions ranged from “who would waste their time using those?!” to “I just don’t think marketers have figured out how to use them yet.”

What the Heck is a QR Code?
QR stands for quick response, and barcodes are nothing new. But to clear up any confusion, a QR code is simply a matrix barcode that is readable by QR barcode readers that can be installed on smart phones. The information that is encoded by QR codes can include text, a URL, or other data. Barcodes have been around for quite some time, but their use as a mobile utility for accessing information is new in the scheme of things. Just like any new piece of technology, the mass market will show signs of resistance before it starts to adopt it. And while there will always be naysayers out there, the fact of the matter is that if QR codes catch on with consumers (and there is nothing that suggests they won’t), businesses – especially local ones – can really stand to benefit from them.
Even though the mass market has yet to fully embrace them, there are multiple reasons why local businesses should be embracing QR codes now as part of their mobile marketing strategy.

QR Codes Can Help You Stand Out From the Crowd
Differentiating your business from your competitors is definitely a marketing 101 lesson. The fact that QR codes have not yet been adopted by the masses means there are many people who see them and don’t know what they are. If used correctly, QR codes can spike the curiosity of your customers and prospects alike. Use this opportunity to link QR codes to exclusive offers or valuable content to carry that curiosity through to a sale.



Boston Photobooth Rental is a local shop that rents photo booths for all sorts of occasions. They recently redesigned their business cards and used the back of the business card to host two QR codes. One leads to their website and other to their reviews page. Tell me using this otherwise wasted real estate is not a good idea! [...]

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Fonte: Drew Fortin per Hubspot Blog

Come preparare e promuovere al meglio un evento in 5 punti

La promozione di un evento è certamente uno dei punti di discussione principali ogni volta che si organizzarne uno. Quali mezzi utilizzare e soprattutto quando cominciare e come proseguire dopo, per non perdere il giusto feeling con chi vi ha partecipato e mantenere il contatto "caldo" al punto giusto.




5 Steps to Planning an Awesome Event With Inbound Marketing

From tweet-ups and other social gatherings to conferences and high-profile events, thousands of events take place every day all over the world. Social media and other inbound marketing tactics can combine into a strategic approach to promoting your event, increasing the hype surrounding it, and attracting the attention of both potential attendees and media.
The message you send to your audience a few months in advance should be much different than the message you send a few weeks or days before your event. By providing remarkable content that keeps attendees on their toes, your potential attendees will be begging YOU for more information. So the question is, “How do you generate interest in an event using the tools that are right in front of you?"

Step 1: Design your event by defining your objectives and strategy.

Before you can utilize any inbound marketing tactics, you must think about what you are trying to accomplish with your event. Do you want to generate more recognition for a company? Do you want to partner with a charitable organization? Do you want to sell your product? Then, clearly outline your MEASURABLE objectives and goals for the event. Do you want to increase revenue of a product by 15%?  Do you want to increase membership by 25%? Once you have these various aspects set, you can begin working on the strategy. 
You can make event planning much easier by creating a timeline with a strategy focused on your objectives and goals. Outline the tasks you need to accomplish in the order they need to be completed. You can't send out invitations to an event without knowing the venue, and you can't tweet about the event until you have information about the theme, speakers, or purpose.    

Step 2: Start generating hype and buzz for your event!

Once the venue, dates, speakers and other details are nailed down, you can begin to use inbound marketing tactics to generate excitement with your current attendees while also attracting new registrants. Think about what you can do to entice people to visit your website to get more information about the event. You may want to secure high profile speakers or confirm a popular venue, but the trick is really to produce valuable content about your event that will keep your attendees asking for me and show others why your event is a “must attend” occasion.
You can blog, tweet, make an event on Facebook or create content in a LinkedIn group, but the key to success is showing that you are a thought leader in your industry. If you are having a conference about mobile technology, discuss trends that are happening in that industry. Write blog posts about current events. Create discussions on Twitter. Comment or post in Facebook and LinkedIn groups that target your audience. Not only will your current attendees enjoy having these discussions before the event takes place, but they will help you grab the attention of potential registrants who might not yet be signed up for your event. Having a solid social media presence can lead the way to a successful event with high attendance. [...]

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Fonte / Source: Rachel Sprung per Hubspot Blog - Photo Credit: Design by Chon