La scienza del rinnovo dei siti web. Nuova appassionante puntata

Una nuova puntata de "La Scienza del redesign del sito web". Nessuna anticipazione. Tutto da gustare e la grande opportunità di partecipare ad un appassionante webinar.

The Science Behind Website Redesign

2/3 of marketers were happy with their last website redesign!

The problem?

Roughly 1/3 of website redesigns do not go well.

HubSpot CMO Mike Volpe recently delivered a content-heavy webinar, The Science of Website Redesign, based on his research. Once you learn it, you’ll very well be good to go. But not sure what website redesign consists of? Check out this condensed sum-up of when, who, why, what, and how FYIs; then, access the materials you won’t find anywhere else.

WHEN to redesign
Webinar: How often should you do a website redesign? When is the right time to redesign your website?

Quick FYI: It’s not about what people think. When you redesign depends on the data changes in your business. Whether you’re redesigning or not, make sure the content on your site is constantly evolving.

WHO does the redesign
Webinar: Who does the work on website redesign projects? Who initiates website redesign projects?

Quick FYI: You can either go through the process internally, or hire somebody else to do it. If you’re unsure you can do it, leverage an expert to improve your website. (If you are a small business, be careful going into the redesign process, or else you may fall into the portion of unsatisfied results.) [...]

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Fonte: Angela Bray per Mike Volpe via Hubspost Blog

Il 68% dei "marketer" ha rinnovato il proprio sito nell'ultimo anno

Facendo seguito all'articolo precedente vi propongo anche questo che riguarda coloro che usano internet per il loro business. Una maggiore attenzione alle indicazioni degli specialisti, forse una maggiore attenzione anche alle esigenze del pubblico e ai suoi consigli, ha portato ad una percentuale rilevante di aggiornamenti dei siti internet. In questo caso, come in altri da me pubblicati, stiamo parlando del mercato americano e sarebbe interessante avere qualche riscontro anche da quello italiano. Anche in questo caso vi auguro una buona lettura.


68% of Marketers Did a Website Redesign in the Last 12 Months [Data]


Another statistic that shocked me while doing my research for the Science of Website Redesign webinar was that 68% of marketers said they redesigned their website in the last 12 months - 34% in the last 3 months plus another 34% from 4 to 12 months ago.  And, the marketing teams are the ones driving the majority of the website redesign projects, 55% of the website redesigns were initiated by the marketing team.



Are we as marketers in a constant state of website redesign?  Why?  Is this good?  Is this bad?  What do you think?  Leave a comment below to discuss, and join my Science of Website Redesign for more research like this, plus tips and tricks on what you should be doing with your website.


Per i commenti "originali" potete andare direttamente su Hubspot Blog, se avrete voglia di iniziare a commentare anche qui non avete che da scrivere ;o)


Fonte: Mike Volpe per Hubspot Blog

Cosa vogliono gli utenti dal nostro sito web?

Una analisi completa su cosa vogliono gli utenti dal sito web che visitano. Cosa vogliono trovare e poter fare. Le indicazioni che emergono sono sempre di una maggiore fruibilità e di uno schema visivo (colori e contenuti) che non affatichi occhi e mente.


What Do 76% of Consumers Want From Your Website? [New Data]

I'm in the process of doing some research for the upcoming Science of Website Redesign webinar, and I just found one piece of data that was so interesting, I decided to blog about it right now.

76% of consumers say the most important factor in a website's design is "the website makes it easy for me to find what I want."

What does this mean for marketers?

• Don't obsess over the visual design of your website
• Do obsess over the usability by your customers and prospects
• Don't worry if you or the CEO think your website design does not look pretty
• Do worry about the conversion rate of your website (Are people finding what they need and completing their tasks?)
• Don't use flash, heavy graphics, or tons of video
• Do use these things if it helps your customers get what they want from your website
• Don't reinvent the wheel when it comes to design and layout
• Do use a basic layout that will be familiar to your customers
• Don't differentiate with the design/functionality of your website
• Do differentiate your company by making it really easy for your customers to find what they want on your website
• Test, test, test! The only thing that matters is what your customers do on your website. Sit down with a potential customer, and watch them use your website. See if they can figure out how to get what they want; see if they can easily do the tasks you want your consumers to do. (e.g. "Show me how you would register for our free demo.")

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Fonte: Mike Volpe via Hubspot Blog