Contenuti, Community & Commercio, le 3 C che governano il Social Media Marketing

I social media hanno fatto presa su Internet nel corso degli ultimi anni. Il web ha dato alla gente un modo per rimanere in contatto con amici e familiari, ma ha anche dato ai manager delle piccole imprese l'opportunità di "fare rete" in modo strategico e individuare e sollecitare la loro nicchia di clienti specifica. Il corretto utilizzo delle "3 C" ci può aiutare ad ottimizzare ancora meglio i nostri messaggi e fidelizzare i nostri utenti. Buona lettura.


3 C’s of Social Media Marketing: Content, Community & Commerce




This is a guest blog post written by Melinda F. Emerson, known to many as SmallBizLady. As host of #SmallBizChat, Melinda also publishes the resource blog, www.succeedasyourownboss.com and is the author of the national bestseller, Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works.
Social media has taken over the internet over the past few years. While it has given people a way to stay connected to friends and family members, it has also given small business owners the opportunity to network strategically and target their specific niche. In order to make the most of your social media marketing activities, it is crucial to make note of the three C’s of social media: content, community, and commerce.

Content

The first C to implement in your social media marketing efforts is content. The currency in social media is value, and that value is created by producing and sharing valuable content. There are lots of ways to create content: You can write blog posts or ebooks, produce audio interviews or podcasts, or offer webinars or short videos, to name a few.
There is no point in using social media to drive traffic to your company's website if you have nothing new to offer when they get there. Producing fresh content on a regular basis will keep people coming back for more.
Blogging can be a great way to maintain a regular flow of fresh content. If you're just starting out, here are some useful tips when it comes to launching a blog.

• Set up an editorial calendar for your blog to help manage your schedule.
• Get into the habit of writing a few posts per week at least three months before your blog goes live. This will result in an archive of blog content you can use to start off with a bang.
• Launch your blog with at least 10 articles already posted rather than one lonely post. This will give your readers a taste of your blog's flavor and what it's all about. [...]

Per leggere tutto l'articolo fai un click sul link / To continue reading click on the link

Fonte: Melinda F. Emerson via Jeanne Hopkins per Hubspot Blog

Consigli e idee per sviluppare il proprio business anche se non sei una multi nazionale

Alcuni suggerimenti per le piccole attività che vogliono allargare il loro business attraverso i social media. Ancora consigli da professionisti "d'oltre oceano" utili anche da noi in un mondo sempre più unito dal web. Buona lettura.

5 Social Media Marketing Tips for Small Businesses

This is a guest post written by Tammy Kahn Fennell, CEO and co-founder of MarketMeSuite. MarketMeSuite now has thousands of users and a fast-growing global customer base of small businesses and consultants.

As more and more users flock to social media, small businesses must find a way to use these channels to reach their target markets. It can often seem daunting to cut through the social media clutter; however with these 5 strategies, you’ll be well on your way to social media marketing success.

1. Narrow Your target

For small businesses, it's important to connect with people in your geographic area, especially if you are a brick and mortar operation. Targeting your social media posts to a specific area or keyword set ensures that you are only interacting with viable leads. 

There are hundreds of thousands of status updates getting published every minute, so cutting through the clutter has to be a top priority. Start small. Start out familiarizing yourself with tools like search.twitter.com, and you can eventually move on to using a more business-specific tool like CoTweet or Hootsuite.

2. Be Proactive

If you simply assume that “if you tweet, they will come,” you may be waiting for a long time. You need to find out who you should be interacting with and go after those people. Join Facebook Groups, LinkedIn Groups, check out PeerIndex.net lists on your genre, and look at a person’s Twitter Grader score. There are so many tools out there whose sole mission is to make it easier to target your exact customer, so make use of them.


Per conoscere anche gli altri punti puoi continuare la lettura facendo un click su questo link oltre ai commenti, ebooks e webinar.


Fonte: Jeanne Hopkins via Hubspot Blog