5 Social Media Marketing Tips for Small Businesses
This is a guest post written by Tammy Kahn Fennell, CEO and co-founder of MarketMeSuite. MarketMeSuite now has thousands of users and a fast-growing global customer base of small businesses and consultants.
As more and more users flock to social media, small businesses must find a way to use these channels to reach their target markets. It can often seem daunting to cut through the social media clutter; however with these 5 strategies, you’ll be well on your way to social media marketing success.
1. Narrow Your target
For small businesses, it's important to connect with people in your geographic area, especially if you are a brick and mortar operation. Targeting your social media posts to a specific area or keyword set ensures that you are only interacting with viable leads.There are hundreds of thousands of status updates getting published every minute, so cutting through the clutter has to be a top priority. Start small. Start out familiarizing yourself with tools like search.twitter.com, and you can eventually move on to using a more business-specific tool like CoTweet or Hootsuite.
2. Be ProactiveIf you simply assume that “if you tweet, they will come,” you may be waiting for a long time. You need to find out who you should be interacting with and go after those people. Join Facebook Groups, LinkedIn Groups, check out PeerIndex.net lists on your genre, and look at a person’s Twitter Grader score. There are so many tools out there whose sole mission is to make it easier to target your exact customer, so make use of them.
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Fonte: Jeanne Hopkins via Hubspot Blog